1. Determine the clear objective of your campaign before entering Google Adwords
Before you start using this amazing tool takes into account what is your goal and you want to get with you to realize campaign in Google Adwords, you want to get: Click, sales, users spend more time on your site.
It is important to take into account that Google will offer first quality sites, thus seeks to provide a quality website which suppose a good user experience, this way Google will recognize positive first.
2. Do not try to fool Google
When I refer to do not try to fool Google Adwords I mean to use 2 accounts Adwords to appear 2 times in search results. This practice is not allowed by Google as this runs counter to the experience of users.
3. Adwords is a tool, not a seller
For your campaign to be successful you have to take into account that depends on who handle this tool, it is important to optimize the account that is totally basic, so if you do not have much experience personally recommend hiring a Freelance which can be carried out your campaign, this will make your job much easier.
4. Takes into account mobile devices
Create different versions of your mobile website, Google surely reward you for this. The responsive designs offer many advantages although Google Adwords tool allows you to segment by devices remember this will not help unless you have a quality website.
5. Study customers
If you have the opportunity to interact with people who visit your site, you do not miss this opportunity and contact some of the users who visit your site, this in order to obtain the personal opinion of multiple users in order to improve the quality of your campaign and website.